Find Your Niche

The most important thing to do is to find your niche. Decide who your customer is, how much time you can spend working on a project uninterrupted, are there any special skills that you possess.

Once that is narrowed down, you can concentrate on researching your commercial mortgage lead. A good rule of thumb to follow is that unless you are buying an actual product, such as customer database or a specific business list, the information should be free. Anything else that has a fee on it is likely to be a scam.

Where to Look

Break down your business model, know exactly what you need. A wealth of information can be obtained from your local Better Business Bureau as well as the Chamber of Commerce. All local businesses must be registered with the State, so if you are seeking a list of new clients try searching through recently registered businesses on your state’s website. If possible and not extremely time consuming go to your state capitol, or even your local courthouse, a wealth of information can be found there. Depending on the nature of your business, local personal records, such as marriage licenses, divorce decrees, births and deaths, new and foreclosed mortgages as well as the status of property taxes can generate a great number of free commercial mortgage leads.

Remember your local doctors, dentists, lawyers are also small business owners. Do not overlook them, as seemingly little revenue that they may create in the beginning can grow over time.

The Best Kind of Advertisement

Do not underestimate word of mouth advertisement. Little favors can go a long way. A reasonable discount or kick back in exchange for a lead can help your business tremendously.

Try to make personal contacts every time you solicit business. Often face-to-face interaction would turn successful because people are forced to listen to your sales pitch. They cannot hang up on you when you are in front of them.

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