The movement toward finding prospects in the “buying mode” has caused various Internet based lead companies to develop. These Internet companies have taken advantage of online applications and funneled them straight to brokers looking to buy. However, trigger mortgage leads and Internet mortgage leads are not one in the same.

Leads generated through the Internet have become ideal for finding the consumer ready to buy. While these leads cost more, they have become a fresh approach to finding potential customers. The popularity of real-time leads from the Internet has caused a dramatic increase in competition. This increased competition has made various companies decide between selling leads on an exclusive basis, or selling the same lead multiple times.

The recent alternative to the Internet generated lead has become the mortgage trigger lead. These leads happen in real-time; at the very moment a prospect has had an inquiry on their credit report. The trigger leads have allowed mortgage brokers to set “filters” and receive only the leads they seem fit. For example, a jumbo loan broker may set a trigger filter with a minimum loan amount of $2 mil.

The great thing about trigger leads is that they provide a steady stream of new business. This is because trigger leads are serious prospects looking to take action in the short-term.

Trigger leads are available from a variety of sources. The quality of each provider differs. The most important thing to look for is the accuracy of the data. You need to work together with your provider.

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