Finding FHA Mortgage Leads Without Tons of Cash
Posted on | October 15, 2010 | No Comments
One of the most asked questions is how to find ways to get FHA mortgage leads with out spending a lot of money . Over the last few months , one of the best questions that is often asked is “How can I attract money prospects without involving local Realtor and agents in the referrals process.” as mortgage rates move around and the refinance applications continue to decline, a solid system for generating purchase leads is a must to ensure your survival.
The following idea can generate a huge number of qualified mortgage leads for you. There’s no begging for leads involved and delivering donuts and rate sheets are not a requirement. What is required to make the system work for you is some initiative on your part, coupled with a little today’s technology.
The technology you’ll need is called a “call capture” system. In case you’re unfamiliar with “call capture,” it’s simply a toll-free number system that you dedicate to your personal mortgage advertising. The toll-free number captures every single phone number that dials your toll-free number. This includes unlisted, blocked, and cell phone numbers. Plus, if the number is listed in a directory you’ll also receive the name and address of the caller. A great by-product of this system is that even if your prospect hangs up before finishing his/her request…their phone number is still captured giving you the capability of following-up.
Usually, “call capture” companies and marketing programs recommend that you give the toll-free number to a Realtor or a Agent and allow them use the system to capture leads via their property listings. Since you are the mortgage person of choice…you have full access to the leads as well. The problem with using the “call capture” in this manner is that it doesn’t work if you’re new to the business or haven’t established a good working relationship with a Realtor or a agent. There are other ways to find the leads that you are looking for, but this is one of the ways to find good leads with out spending a lot of cash.
Using “call capture” to distribute free reports is different. It cuts the Realtor/Agent out of the equation. The best part is that all of the leads you generate are exclusively yours.
Tags: fha mortgage leads > generating fha mortgage business > how to find fha mortgage business > mortgage fha leads
Using Fresh Mortgage Leads to Boost Business
Posted on | April 13, 2010 | 2 Comments
When it comes to mortgage leads, you can find many different types. The best type for you all depends on your goals. For example, if you like the “shotgun” approach and buy a large quantity, you’re likely purchasing old, used mortgage leads. However, if you like a steady stream of quality prospects, you’re likely purchasing fresh mortgage leads.
Leads are also available on a highly selective level, where you can review the lead before you purchase it. You are also able to see how many times it’s been purchased in the past.
A great type of lead to buy is a “fresh” lead. While many different types of leads exist, fresh leads are some of the best to get. Leads that are “fresh” are purchased and generated in real time. Which means that once a client clicks on an application button on the web, you receive the lead instantly.
Fresh mortgage leads are a method of generating steady business. Here’s how these leads work.
- You sign up for an account at a lead generation site of your choosing. Some accounts are free while others charge a fee. Make sure to evaluate the competition before you make your final choice.
- You determine a set of criteria to filter only the types of leads you want. For example, if you’re only working with jumbo loans, you’ll set a minimum loan amount.
- Once a leads with your criteria has filled out an application, you get an email telling you it’s ready.
There are some services that have you set a maximum quota of leads per week. Once your quota is met, you stop receiving prospects until the next week. Other sites allow you to review the lead before you make the purchase decision and send you hundreds of leads to evaluate.
In theory, you could purchase hundreds of fresh leads from these companies; however, the most successful mortgage brokers I know, set filters to find exactly the types of leads they want. They set their criteria on exactly the customer they’re looking for. The result, a lower expense for leads and a higher closing ratio.
When you consider the purchase of fresh mortgage leads, make sure to understand where they’re being generated and how they’re being generated. Focus on companies that generate leads from websites they run. Be cautious of companies selling third-party leads that sell to brokers for profit. These types of companies and leads are difficult to trust, because it’s hard to determine how many times that lead is being sold.
Tags: finding fresh mortgage leads > fresh leads > fresh mortgage leads > generating fresh mortgage leads > leads that are fresh > used mortgage leads
Using Mortgage Trigger Leads Effectively
Posted on | April 11, 2010 | No Comments
Mortgage trigger leads are the hottest product to hit the mortgage industry in a long time. With traditional paper-based approvals bombarding consumers, prospects have become less receptive to direct mailers and promotions. Direct mail has lost its appeal and its conversion ratios have plummeted. The transition today is focused on finding consumers who are already searching for loans and are taking the steps to act.
The movement toward finding prospects in the “buying mode” has caused various Internet based lead companies to develop. These Internet companies have taken advantage of online applications and funneled them straight to brokers looking to buy. However, trigger mortgage leads and Internet mortgage leads are not one in the same.
Leads generated through the Internet have become ideal for finding the consumer ready to buy. While these leads cost more, they have become a fresh approach to finding potential customers. The popularity of real-time leads from the Internet has caused a dramatic increase in competition. This increased competition has made various companies decide between selling leads on an exclusive basis, or selling the same lead multiple times.
The recent alternative to the Internet generated lead has become the mortgage trigger lead. These leads happen in real-time; at the very moment a prospect has had an inquiry on their credit report. The trigger leads have allowed mortgage brokers to set “filters” and receive only the leads they seem fit. For example, a jumbo loan broker may set a trigger filter with a minimum loan amount of $2 mil.
The great thing about trigger leads is that they provide a steady stream of new business. This is because trigger leads are serious prospects looking to take action in the short-term.
Trigger leads are available from a variety of sources. The quality of each provider differs. The most important thing to look for is the accuracy of the data. You need to work together with your provider.
Tags: affordable mortgage trigger leads > mortgage credit trigger leads > mortgage trigger lead > mortgage trigger leads > new mortgage trigger leads