Generate FHA Mortgage Leads Without a Ton of Money

Posted on | January 29, 2011 | No Comments

The question is often asked, “how can I generate FHA mortgage leads without spending a lot of money?” The best method for saving money when it comes to leads is to go directly to the end user and bypass the Realtor or Agent in the process. As mortgage rates move around and the refinance applications continue to decline, a solid system for generating purchase leads is a must to ensure your survival. This article will help guide you.

The following strategy can generate a huge number of qualified mortgage leads for you. There’s no begging for leads involved and delivering donuts and rate sheets are not a requirement. What is required to make the system work is some initiative coupled with a little bit of technology.

The technology you’ll need is called a “call capture” system. In case you’re unfamiliar with “call capture,” it’s simply a toll-free number system that you dedicate to your personal mortgage advertising. The toll-free number captures every single phone number that dials it. This includes unlisted, blocked, and cell phone numbers. Plus, if the number is listed in a directory you’ll also receive the name and address of the caller. A great by-product of this system is that even if your prospect hangs up before finishing his/her request…their phone number is still captured giving you the capability of following-up.

Usually, “call capture” companies and marketing programs recommend that you give the toll-free number to a Realtor or Agent and allow them to use the system to capture leads via their property listings. Since you are the mortgage person of choice…you have full access to the leads as well. The problem with using the “call capture” in this manner is that it doesn’t work if you’re new to the business or haven’t established a good working relationship with a Realtor or Agent.

You can go around this road block by using the “call capture” for marketing purposes. For example, you can offer an exclusive free report that provides information helpful to the end user. The only way for them to access the report will be by calling your toll-free number. Every person who responds to your advertisement will now become a lead.

Using “call capture” to distribute free reports is different.It cuts the Realtor/Agent out of the equation. The best part is that all of the leads you generate are exclusively yours.

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