Using Fresh Mortgage Leads to Boost Business

When it comes to mortgage leads, you can find many different types. The best type for you all depends on your goals. For example, if you like the “shotgun” approach and buy a large quantity, you’re likely purchasing old, used mortgage leads. However, if you like a steady stream of quality prospects, you’re likely purchasing [...]

Using Mortgage Trigger Leads Effectively

Mortgage trigger leads are the hottest product to hit the mortgage industry in a long time. With traditional paper-based approvals bombarding consumers, prospects have become less receptive to direct mailers and promotions. Direct mail has lost its appeal and its conversion ratios have plummeted. The transition today is focused on finding consumers who are already [...]