The Worst Way to Buy Leads

Posted on | March 15, 2010 | 1 Comment

Purchasing leads is not always as easy as it seems. While the hard work of profiling and qualifying the customer has been completed, many people aren’t as successful as they could be. These people purchase leads in the worst possible way.

Here’s How:

1. You buy from the first company you find

This mistake comes down to a lack of research. When buying anything, including mortgage leads you need to do your research. First make a list of the top lead companies available on the Internet. Secondly, evaluate the prices and track records of each company.

2. You think that all leads are the same

This is a vital mistake many mortgage professionals make when purchasing leads. They think that every lead is the same. The truth is, some leads are  fresh while others are recycled. Fresh leads will be unique to you and your business. Recycled leads have been tried again and again by other mortgage brokers. Needless to say, recycled leads have a much lower closing rate than new leads.

3. You purchase leads solely based on price

Since all leads are not of the same quality, it’s inherent that buying on price alone will not always get you the best result. The saying, “you get what you pay for” is true in this scenario. When purchasing leads, be willing to pay a little more dough for a higher quality lead. You’ll end up with a higher closing ratio and more income in the end.

In closing, do your research, focus on quality leads, and be willing to pay more for premium leads. Focusing on these steps will give you a greater advantage in your mortgage business. Keep up the good work.

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